Tag Archives: Ackura

A shout out for our social media news and press release service

In discussing PressRoom with PR, Communications Managers and Press Officers what often gets missed is that PressRoom is setup to achieve a different objective to the mainstream online news services, which very effectively puts news and press releases in front of journalists.
What PressRoom is designed to do is optimise the same news and press releases [...]

Content Management with Ackura SiteManager

Many small businesses still rely on their web design agency, IT department or a freelancer to update their websites. A consequence of this is that the site becomes honed to perfection and remains completely static.
What happens then, if there is a crisis such as the company recieving some bad publicity?
What do they do if they [...]

MessageSender - What is it?

Welcome to the MessageSender Blog. Here we will bring you news of new and upcoming features, as well as providing a resource for hints and tips on how to make the most of your email marketing campaigns.

Blog Runner - what is it?

Technorati estimates that there are some 133 million blogs in existence. Coupled with the news that almost 73% of all web users claim to have read a blog and you have a powerful tool to get closer to your customers. But with so much to think about, where do you start?
Blog runner is a way [...]

Blogs & Social Networks

There are currently 120 million weblogs, and this number is growing exponentially.
Every day there are approximately 120,000 new weblogs or roughly 1.4 new blogs every second. With blogs receiving 1.5 million posts per day, the equivalent of 17 posts per second, blogging is undisputedly the fastest and most popular method of creating discussions or commentary [...]

Buzz Monitor - what is it?

One of the biggest mistakes when embarking on any social media activity is not understanding four key things:
1) Where our audience is.
2) What the audience is talking about (between themselves and about you or your competitors).
3) What the sentiment of those comments are
4) Who the influential people are in the audience.
Buzz Monitor is a sophisticated [...]

YouTube integration coming soon

Today we pushed our latest update onto the staging server for testing. This latest update adds a simple method for adding YouTube videos to the news releases created with PressRoom.
Clicking on the “Add Video button on the videos page, opens the new YouTube browser/search dialog.

Monitoring your Blog’s Buzz

Our unique technology identifies the crucial online sources that companies should monitor in order to make accurate business decisions.  These sources can be found amongst consumers, suppliers, competitors and government.
The Process
We identify the key stakeholders, analyse their influence groups and then help our customers understand the positioning they should adopt for marketing, public relations, investor [...]

PressRoom now uses Twitter

The primary aim of PressRoom is to give exposure to online news releases on the most popular and relevant platforms available. In following this aim, we have just finished integrating Twitter.
The PressRoom implementation of Twitter is currently very simple, Each PressRoom can have one Twitter account associated with it, each time a News Release is [...]