PressRoom: The web 2.0 way to manage your public relations

PressRoom is an easy to use tool which publishes your news message in an optimised form for bloggers, social networks, social bookmarking sites search engines and news aggregators.

Why PressRoom?

Watch the Why PressRoom Video

How PressRoom fits in with your PR process

Step 1
Complete the Social Media Release template with headline, summary, body, key facts, quotations, links and contacts.
Step 2
Upload relevant photos and videos which will automatically be distributed to flickr and YouTube.
Step 3
PressRoom optimises your release for the web and automatically generates detailed meta-data.
Step 4
Publish news release; PressRoom automatically informs the most popular search engines and news aggregators.
Step 5
Export the content of the social media release to your email marketing system or use in conjunction with Ackura MessageSender.
Step 6
Track engagement with the news release by monitoring PressRoom dashboard.
Step 7
Understand and participate in the conversation.
Watch the Process Video

Key Features

  • Protected login
  • Multiple client PressRooms facility
  • Managed news aggregator feeds
  • Managed semantic web content
  • Managed search engine optimisation
  • Flexible pricing based on number of clients
  • Telephone support and service support with news release optimisation, video distribution, customised branding
Key Features

Take the Tour

Choose from the videos below to see how simple PressRoom is to use. Guided by a social media expert you will learn how to Edit Your Company Details, Add contacts and create a press release.

Find Out More

For more information on PressRoom email info@ackura.com or telephone Jon Keefe on +44 161 429 1497 to arrange an online demo.

Find Out More

Alternatively, download the PressRoom brochure.

A shout out for our social media news and press release service

In discussing PressRoom with PR, Communications Managers and Press Officers what often gets missed is that PressRoom is setup to achieve a different objective to the mainstream online news services, which very effectively puts news and press releases in front of journalists.
What PressRoom is designed to do is optimise the same news and press releases [...]

Five Top Tips To A Better Online Newsroom

1. Ensure your pressroom is easy to find: Do you have a NEWS, MEDIA or PRESS menu on your primary menu? Or include your Newsroom in a separate industry facing website.

2. Make sure your news items are syndicated to the online news channels including Yahoo News, Technorati & Topix.

3. And that your news articles are [...]

Improved Analytics for News Releases

This week we have added an update to the Release Tracking screen. We have integrated web analytics data from Google Analytics and added it to the data which we were already capturing.
The Tracking page for each release now contains a tabbed area allowing you to view two charts; one which shows the cumulative engagement level [...]

YouTube integration coming soon

Today we pushed our latest update onto the staging server for testing. This latest update adds a simple method for adding YouTube videos to the news releases created with PressRoom.
Clicking on the “Add Video button on the videos page, opens the new YouTube browser/search dialog.

PressRoom now uses Twitter

The primary aim of PressRoom is to give exposure to online news releases on the most popular and relevant platforms available. In following this aim, we have just finished integrating Twitter.
The PressRoom implementation of Twitter is currently very simple, Each PressRoom can have one Twitter account associated with it, each time a News Release is [...]

Coming soon, Comments and Themes

This is just a quick update to let you know about some of the things in our development pipeline.
Themes
We are currently testing our new themeing system, this will allow PressRoom administrators to edit the CSS files and upload supporting images for styling their PressRoom pages. There is also the facility to apply a theme selected [...]

New feature: Creative Commons Image Browser

We’ve added a new feature to the image panel for PressRoom releases. In addition to being able to upload new images for inclusion in a news release, you can now browse your existing photos on Flickr.

You can also search the whole of the Flickr site for Creative Commons Licensed images to use, this gives you [...]

New feature: Incorporate your web analytics into PressRoom

This week, we’ve added a new feature to PressRoom - a way to include your own analytics tracking code into your PressRoom and news release pages. Many people are already using web-based stats tracking services such as Google Analytics and we though that it would be useful to be able to collect information about page [...]

How to write a Social Media News Release

The idea behind the social media news release is too present facts and media in an easy to scan form. The reason for this is that Social Media Creators (the people who are likely to re-publish your news) are avid opinion holders and have a tendancy to take offense at being told that something is [...]