Buzz Monitor - what is it?

November 28, 2008 – 4:37 pm By Paul Fabretti

One of the biggest mistakes when embarking on any social media activity is not understanding four key things:
1) Where our audience is.
2) What the audience is talking about (between themselves and about you or your competitors).
3) What the sentiment of those comments are
4) Who the influential people are in the audience.
Buzz Monitor is a sophisticated [...]

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Monitoring your Blog’s Buzz

October 13, 2008 – 4:02 pm By Dave

Our unique technology identifies the crucial online sources that companies should monitor in order to make accurate business decisions.  These sources can be found amongst consumers, suppliers, competitors and government.
The Process
We identify the key stakeholders, analyse their influence groups and then help our customers understand the positioning they should adopt for marketing, public relations, investor [...]

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