What is a Social Media Release?
So you have written a press release and it's time for you to send it to editors that you think will want to read it in the hope that it will get read and published, but this is increasingly difficult to do
Traditional media, like advertising, radio and TV, are becoming more and more expensive and less effective.
What you need is a social media ready press release that people are willing to talk about and share amongst those who matter.
Social Media has changed how we discover news
People online are turning to social media more and more as a way of finding the news they care about and then discussing it. No longer do people just watch the TV news reports or read the broadsheets, therefore we also need to change how we publicise our news to accommodate this shift in attitude towards news sources.
With social media releases you provide the reader with more than just the written word, your able to include video, images and links to create a more engaging and rewarding release. This provides the reader with everything they might want to talk about and share, allowing the conversation to spread more easily.
Brian Solis describes Social Media Releases as:
Social media releases are designed to get the conversation going, providing readers with the ability to disseminate information and multimedia, bookmark and share the content, and in turn, spark threads. They also serve a purpose of providing new media influencers with the information they need, in one package, in order to write a full story, their way – without having to carve out the BS of a traditional release or pitch.
Our digital world is forever changing and if you're not embracing social media as a way to share your news then you're not reaching as many people as you could.
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