In discussing PressRoom with PR, Communications Managers and Press Officers what often gets missed is that PressRoom is setup to achieve a different objective to the mainstream online news services, which very effectively puts news and press releases in front of journalists. What PressRoom is designed to do is optimise the same news and press [...]
Ensure your pressroom is easy to find: Do you have a NEWS, MEDIA or PRESS menu on your primary menu? Or include your Newsroom in a separate industry facing website. Make sure your news items are syndicated to the online news channels including Yahoo News, Technorati & Topix. And that your news articles are social [...]
This week we have added an update to the Release Tracking screen. We have integrated web analytics data from Google Analytics and added it to the data which we were already capturing. The Tracking page for each release now contains a tabbed area allowing you to view two charts; one which shows the cumulative engagement [...]