Author Archives: Paul Fabretti

Buzz Monitor - what is it?

November 28, 2008 – 4:37 pm By Paul Fabretti

One of the biggest mistakes when embarking on any social media activity is not understanding four key things:
1) Where our audience is.
2) What the audience is talking about (between themselves and about you or your competitors).
3) What the sentiment of those comments are
4) Who the influential people are in the audience.
Buzz Monitor is a sophisticated [...]

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Blog Runner - what is it?

November 28, 2008 – 4:33 pm By Paul Fabretti

Technorati estimates that there are some 133 million blogs in existence. Coupled with the news that almost 73% of all web users claim to have read a blog and you have a powerful tool to get closer to your customers. But with so much to think about, where do you start?
Blog runner is a way [...]

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Blogs & Social Networks

October 13, 2008 – 4:07 pm By Paul Fabretti

There are currently 120 million weblogs, and this number is growing exponentially.
Every day there are approximately 120,000 new weblogs or roughly 1.4 new blogs every second. With blogs receiving 1.5 million posts per day, the equivalent of 17 posts per second, blogging is undisputedly the fastest and most popular method of creating discussions or commentary [...]

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