Author Archives: Admin

Monitoring your Blog’s Buzz

Our unique technology identifies the crucial online sources that companies should monitor in order to make accurate business decisions.  These sources can be found amongst consumers, suppliers, competitors and government.
The Process
We identify the key stakeholders, analyse their influence groups and then help our customers understand the positioning they should adopt for marketing, public relations, investor [...]

Coming soon, Comments and Themes

This is just a quick update to let you know about some of the things in our development pipeline.
Themes
We are currently testing our new themeing system, this will allow PressRoom administrators to edit the CSS files and upload supporting images for styling their PressRoom pages. There is also the facility to apply a theme selected [...]

New feature: Creative Commons Image Browser

We’ve added a new feature to the image panel for PressRoom releases. In addition to being able to upload new images for inclusion in a news release, you can now browse your existing photos on Flickr.

You can also search the whole of the Flickr site for Creative Commons Licensed images to use, this gives you [...]

New feature: Incorporate your web analytics into PressRoom

This week, we’ve added a new feature to PressRoom - a way to include your own analytics tracking code into your PressRoom and news release pages. Many people are already using web-based stats tracking services such as Google Analytics and we though that it would be useful to be able to collect information about page [...]

How to write a Social Media News Release

The idea behind the social media news release is too present facts and media in an easy to scan form. The reason for this is that Social Media Creators (the people who are likely to re-publish your news) are avid opinion holders and have a tendancy to take offense at being told that something is [...]

What is Ackura PressRoom?

Ackura PressRoom is a web application to allow a company to publish what is known as a Social Media News Release. This is not to be confused with a rress release and is not intended to replace a press release, it is an additional PR and marketing tool.
A Social Media News Release is designed not [...]