PressRoom: The web 2.0 way to manage your public relations

PressRoom is an easy to use tool which publishes your news message in an optimised form for bloggers, social networks, social bookmarking sites search engines and news aggregators.

Why PressRoom?

Watch the Why PressRoom Video

How PressRoom fits in with your PR process

Step 1
Complete the Social Media Release template with headline, summary, body, key facts, quotations, links and contacts.
Step 2
Upload relevant photos and videos which will automatically be distributed to flickr and YouTube.
Step 3
PressRoom optimises your release for the web and automatically generates detailed meta-data.
Step 4
Publish news release; PressRoom automatically informs the most popular search engines and news aggregators.
Step 5
Export the content of the social media release to your email marketing system or use in conjunction with Ackura MessageSender.
Step 6
Track engagement with the news release by monitoring PressRoom dashboard.
Step 7
Understand and participate in the conversation.
Watch the Process Video

Key Features

  • Protected login
  • Multiple client PressRooms facility
  • Managed news aggregator feeds
  • Managed semantic web content
  • Managed search engine optimisation
  • Flexible pricing based on number of clients
  • Telephone support and service support with news release optimisation, video distribution, customised branding
Key Features

Take the Tour

Choose from the videos below to see how simple PressRoom is to use. Guided by a social media expert you will learn how to Edit Your Company Details, Add contacts and create a press release.

Find Out More

For more information on PressRoom email info@ackura.com or telephone Jon Keefe on +44 161 429 1497 to arrange an online demo.

Find Out More

Alternatively, download the PressRoom brochure.

Improved Analytics for News Releases

This week we have added an update to the Release Tracking screen. We have integrated web analytics data from Google Analytics and added it to the data which we were already capturing.

The Tracking page for each release now contains a tabbed area allowing you to view two charts; one which shows the cumulative engagement level for the release over the past 30 days and one which displays the daily activity for that release over 30 days.

Engagement Level

Engagement Level chart

Engagement Activity

Engagement Activity

This is only a small step in our efforts to provide tools that help you to monitor the effectiveness of your social media news releases. There is plenty more to come.

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2 Reactions so far

  1. #1
    Posted January 12, 2009 at 3:30 pm | Permalink

    Super duper!

  2. #2
    Posted January 14, 2010 at 12:08 pm | Permalink

    Nice feature. Looks interesting.

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