PressRoom: The web 2.0 way to manage your public relations

PressRoom is an easy to use tool which publishes your news message in an optimised form for bloggers, social networks, social bookmarking sites search engines and news aggregators.

Why PressRoom?

Watch the Why PressRoom Video

How PressRoom fits in with your PR process

Step 1
Complete the Social Media Release template with headline, summary, body, key facts, quotations, links and contacts.
Step 2
Upload relevant photos and videos which will automatically be distributed to flickr and YouTube.
Step 3
PressRoom optimises your release for the web and automatically generates detailed meta-data.
Step 4
Publish news release; PressRoom automatically informs the most popular search engines and news aggregators.
Step 5
Export the content of the social media release to your email marketing system or use in conjunction with Ackura MessageSender.
Step 6
Track engagement with the news release by monitoring PressRoom dashboard.
Step 7
Understand and participate in the conversation.
Watch the Process Video

Key Features

  • Protected login
  • Multiple client PressRooms facility
  • Managed news aggregator feeds
  • Managed semantic web content
  • Managed search engine optimisation
  • Flexible pricing based on number of clients
  • Telephone support and service support with news release optimisation, video distribution, customised branding
Key Features

Take the Tour

Choose from the videos below to see how simple PressRoom is to use. Guided by a social media expert you will learn how to Edit Your Company Details, Add contacts and create a press release.

Find Out More

For more information on PressRoom email info@ackura.com or telephone Jon Keefe on +44 161 429 1497 to arrange an online demo.

Find Out More

Alternatively, download the PressRoom brochure.

How to write a Social Media News Release

The idea behind the social media news release is too present facts and media in an easy to scan form. The reason for this is that Social Media Creators (the people who are likely to re-publish your news) are avid opinion holders and have a tendancy to take offense at being told that something is “innovative”, “Unparralleled”, “Superb” or any other type of superlative. They want only the facts so that they can make up their own mind as to how innovative, or superb your news might be.

Brian Solis describes Social Media Releases:

Social media releases are designed to get the conversation going, providing readers with the ability to disseminate information and multimedia, bookmark and share the content, and in turn, spark threads. They also serve a purpose of providing new media influencers with the information they need, in one package, in order to write a full story, their way – without having to carve out the BS of a traditional release or pitch.

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